Lanla is a dedicated partner committed to the success of the National Bank's Mystery Shopper Program. Its vast expertise and invaluable advice contribute to improving customer experience.»
Dominik Giasson,
Principal Director, Marketing Research and Market Intelligence – National Bank
For almost 10 years, Lanla has been an active and dynamic partner in the success of Énergie Cardio. With a unique and tailored approach, they allow us to easily understand the perceptions of our clients and thus better meet their expectations.»
Caroline Pitre,
Vice-President, Les enterprises Énergie Cardio
With their expertise in customer experience management, Lanla’s team contributes directly to the increased profitability of our franchisees!»
Donald Lizotte,
President, Le SuperClub Vidéotron, and Vice-President, Vidéotron Retail Sales
Lanla is a committed partner, competent at understanding and advising us. The Lanla team and their customized programs have quickly become an excellent investment for our company!»
Martine Paré,
Customer Contact Center Director, Les Centre dentaires Lapointe, Customer Service
Internet or e-mail survey
Companies consider the survey to be an excellent means to collect valuable insight into the activities of their organization and help them make more relevant decisions. To this end, Lanla has the technology to rapidly conduct all the different types of surveys (customer satisfaction, brand awareness, customer profile, segmentation, opinion polls, behavioral, intentions, game-based, etc.) as well as the expertise to efficiently and rigorously achieve all steps of the intended purpose. This will be done both in terms of our own cohort (Internet survey) and of your existing customer base (e-mail survey). Lanla also stands out by virtue of its specialization in analysis of qualitative data which allows for, among other things, the use of open-ended rather than closed-ended questions, when judged relevant.
What we will do
- Analyze your needs and advise you in order to identify the best type of survey to conduct
- Identify the sampling plan (simple random, stratified, by cluster, by quota, etc.)
- Evaluate the sample size required (power calculation) taking into consideration the population (infinite or finite)
- Develop partially (jointly) or entirely, the measurement instruments needed to objectively and unequivocally describe the opinions of the respondents (i.e., ensure that the questionnaire does not influence the answers as this would have an impact on the survey results)
- Validate the psychometric quality of each answer for the entire group of respondents
- Conduct the relevant qualitative and quantitative analyses
- Articulate the findings and make recommendations drawn from the completed analyses
- Present the results to the senior management team in the form of a written report and/or in the form of a PowerPoint presentation, as well as to the entire network if necessary
- Advise management and offer assistance regarding which action plans to implement
Will allow you to
- Quickly obtain valid and relevant information related to the objectives of the study
- Determine your company’s positioning in the market (e.g., brand awareness survey)
- Sustain strategic decisional processes
- Make informed rather than intuitive decisions
- Maximize the profitability of future actions (e.g., advertising, merchandising, service standards, etc.)
