Lanla - Mystery Shopper - FAQ
Lanla Marketing Research firm
- Who are Lanla Marketing Research’s clients?
- Why do companies use the services of Lanla Marketing Research?
- I do not know you and I have never heard of your company. How can I be sure that your company really exists and that it is legal and registered?
- I recently received an e-mail or visited a blog that featured the name of your company and that asked me to send money. Was this fraud?
What is a mystery shopper?
To become a mystery shopper
- Do I need to complete a training to become a mystery shopper?
- Do I need to pay to become a mystery shopper?
- How do I proceed in order to become a mystery shopper?
- Do I need experience to be hired as a mystery shopper?
- What happens after I complete an online application to become a mystery shopper?
The mystery shopper’s work
- How many hours of work per month does being a mystery shopper involve?
- How does a person go about completing a mission?
- What is a mystery shopper “mission”?
- If I am hired as a mystery shopper, am I considered an employee of Lanla Research Marketing?
- What is the purpose of mystery shopper missions?
- How the missions are assigned to the mystery shoppers?
- Can I work full-time as a mystery shopper?
Mystery shopper salary and expenses
- When am I paid once I have accomplished a mission?
- Am I reimbursed for my expenses?
- What is the remuneration of a mystery shopper?
- How does the remuneration of a mystery shopper work?
- You cannot find the question which corresponds to your situation?
- Do I need to have a computer at home to become a mystery shopper?
- Do I need to purchase computer software to complete a mission?
- I recently submitted an application online and have not received any missions. Is this normal?
- Can my parents and friends become mystery shoppers?
- Can we be accompanied when carrying out missions?
Who are Lanla Marketing Research’s clients?
Lanla Marketing Research is a fast-growing company. The majority of our clients are large companies operating in the retail industry. Our client base is active in various sectors, such as:
- Retail sales (e.g., boutiques, superstores)
- Sports centers
- Gas stations
Why do companies use the services of Lanla Marketing Research?
Our clients use our services to help them improve the quality of service offered at their establishments. By using our team of mystery shoppers, we offer them the possibility to evaluate, measure, and compare the quality of service offered to their customers. In other words, we become their eyes and ears.
I do not know you and I have never heard of your company. How can I be sure that your company really exists and that it is legal and registered?
Lanla has been in business since 2002. It is our pleasure to help you obtain more information about our company via a government authority. We thus invite you to consult the Quebec Enterprise Register which stores all the documents related to Lanla. In order to do this, please click on the link below (in French only).
You will then have to enter our NEQ (Quebec Enterprise Number): 1161026381
Our doors are always open for you to come and meet our team at our office. We are always happy to meet our mystery shoppers!
I recently received an e-mail or visited a blog that featured the name of your company and that asked me to send money. Was this fraud?
Indeed, this is fraud because Lanla never asks for money from its mystery shoppers. Lanla is an honest and safe company. We comply with all government laws and standards with great strictness. We also take very seriously this type of fraud that could tarnish our company’s reputation. Therefore, we have contacted the RCMP (Royal Canadian Mounted Police) and a file has been opened. This file is open to the general public so that any fraudulent use of our name can be reported and thus be liable to legal prosecution.
If you have been a victim of this type of scam, we invite you to contact the RCMP at 1-888-495-8501 referring to file #554719. You will then be able to transmit any document related to this fraud to the RCMP in order to help with their investigation. We also appreciate your keeping us informed of the situation by calling 1-866-333-5265.
What is a mystery shopper?
Mystery shoppers are real consumers except that, in addition to shopping or making their purchases as usual, they also measure the quality of service offered at the visited establishment.
What factors determine the success of a mystery shopper?
A mystery shopper’s main purpose is to contribute and help a business improve. The mystery shopper’s mandate does not in any case imply spying or punishment. A good mystery shopper knows how to observe and listen! Obviously, stringent adherence to professional ethics plays a very important part in carrying out this work.
Do I need to complete a training to become a mystery shopper?
The only trainings required are the ones on Lanla Marketing Research’s website. First of all, in order to activate your mystery shopper account, you must complete a short training (less than 20 minutes), the purpose of which is to make you aware of the behaviors to emulate to become an excellent mystery shopper. Secondly, once you are ready to choose a mission that interests you, you will be made aware of the guidelines to respect in order to accomplish the mission correctly.
Do I need to pay to become a mystery shopper?
“No!” On the contrary, once you have completed all the steps of the screening process (e.g., registration, evaluation, training, etc.), you will be paid for the missions you accomplish.
How do I proceed in order to become a mystery shopper?
You must simply register by completing an online application.
Do I need experience to be hired as a mystery shopper?
Whether you enjoy going to the restaurant from time to time, making purchases in a shopping center or simply putting gas in your car, you have the required experience to become a mystery shopper. In addition, if the idea of helping the companies that you visit motivates you, you have an excellent chance of succeeding as a mystery shopper.
What happens after I complete an online application to become a mystery shopper?
If your application is accepted, we will send you a username and password by e-mail inviting you to complete a short online training which will take less than 20 minutes of your time. After having completed this step, you will become an active mystery shopper, ready to choose missions that arouse your interest.
How many hours of work per month does being a mystery shopper involve?
On average, a mystery shopper works 1 to 3 hours per month, which represents 1 to 3 missions. Thus, becoming a mystery shopper at Lanla Marketing Research is not a career opportunity, but it offers you the opportunity to make some extra money and to contribute to the quality of service while enjoying new experiences.
How does a person go about completing a mission?
Once you connect to your mystery shopper account with the username and password that have been assigned to you, you have access to view available missions from your home page. You also have access to information on these missions: eligibility conditions, available branches, salary offered, prizes to be won, scenario to follow, deadlines for submitting your evaluation online. Therefore, you have the opportunity to choose one or several missions that arouse your interest, and that are located in your area. The entire process of selecting a mission and submitting your results takes place online, via an Internet connection.
What is a mystery shopper “mission”?
The “mission” is simply the name given to a visit that you conduct as a mystery shopper while following the guidelines as set out in the scenario to follow.
If I am hired as a mystery shopper, am I considered an employee of Lanla Research Marketing?
As a mystery shopper, you are a full-fledged member of Lanla Marketing Research’s large team. On the other hand, with respect to the fiscal laws in force in Quebec and in Canada, a mystery shopper is not considered an employee but rather a self-employed worker. As such, you will not receive T4 slips from us. It is therefore your responsibility whether to declare, or not, the amounts that we pay you. Obviously, all expenses that you incur in the course of carrying out your mission (e.g., purchase, mileage expenses, etc.) are also deductible from the amounts received. Furthermore, according to the income tax laws in Quebec and in Canada, as a self-employed worker you are entitled to earn a net income of up to $500 annually without having to declare it.
What is the purpose of mystery shopper missions?
The missions serve to measure the quality of service offered in the different establishments of a group. Afterward, the information is compiled into statistics which are delivered to the clients (e.g., head office). Your perception as a consumer, your opinions, and your comments are therefore very valuable to these companies because they enable them to better understand your customer experience. You thereby contribute to improving the customer service offered in their branches.
How the missions are assigned to the mystery shoppers?
All the available missions are accessible through your Lanla account. Therefore, you must connect to our website with the username and the password that were assigned to you. By clicking on an available mission, you have access to all the information related to this mission (e.g., salary, scenario…). You are the one who decides whether or not to choose a mission based on your interests and your availability.
Can I work full-time as a mystery shopper?
No! At Lanla, the opportunity to perform evaluations is seen as a privilege rather than a job. It is also an activity that you do part-time, according to your preferences and availability. A mystery shopper usually performs no more than 5 evaluations per month.
Also, please note that in order to ensure the highest quality of results for our clients we follow a system of rotation for the missions. Our objective is to collect your impressions as a customer rather than the judgement of a highly experienced evaluator. Therefore, within a short period (i.e., one month), a mystery shopper will not be able to perform multiple evaluations for the same company (unless advised otherwise). This rotation system, in addition to maintaining your impressions as a customer, increases your chances of choosing other missions.
When am I paid once I have accomplished a mission?
The payments and reimbursements are processed on the 6th of the following month. The salaries of all mystery shoppers are paid by direct deposit, without exception. This payment system used by the banks is simple and secure. Payment of the salary and of the eventual per diem (e.g., refund of an invoice…) is processed if all the guidelines of the mission have been followed (e.g., receipt required, date of the visit respected, direct deposit application completed, etc.)
Am I reimbursed for my expenses?
Yes, purchase expenses are reimbursed. However, there is always a maximum allowance specified in the conditions of the mission. Other expenses such as transportation (e.g., Km) are generally at the mystery shopper’s expense.
What is the remuneration of a mystery shopper?
All the details pertaining to the salary, reimbursement, discounts, and prizes to be won are available when you consult the missions. The great majority of the missions include a fixed-rate payment (i.e., established in advance) as well as reimbursement for direct expenses (i.e., predetermined invoice amount). The remuneration is usually set between $15 and $150 per mission, in addition to the reimbursement of direct expenses. The mystery shopper keeps the product purchased during the mission (e.g., gas, article of clothing, etc.).
Furthermore, many missions that you could carry out will automatically give you a chance to win prizes such as $1000 or $5000 cash, sun vacations, gift certificates, iPods, tickets for the National Hockey League, RRSP’s, etc.
How does the remuneration of a mystery shopper work?
The mystery shopper is remunerated for each mission accomplished. Furthermore, his direct expenses (predetermined invoice amount) are reimbursed to him. For example, let’s take the case of a mission to be carried out in a restaurant. A fixed salary is paid (e.g., $15) and, in addition, the amount of the invoice will be reimbursed up to the allowable amount (e.g., maximum of $30).
The salaries, as well as the allowable amounts for the reimbursement of expenses, are always clearly indicated at the beginning of each mission. Furthermore, you always have the opportunity to either accept or refuse a certain type of mission.
You cannot find the question which corresponds to your situation?
Do I need to have a computer at home to become a mystery shopper?
Although it is more practical, it is not necessary to have a computer at home. You could use your computer at work, at a friend’s home, or even at an Internet café. The only real requirement to become a mystery shopper is to have a valid e-mail address and the possibility to access it regularly.
Do I need to purchase computer software to complete a mission?
No, there is no software to purchase. You must, however, use standard Internet browsers like Microsoft Explorer and Firefox. Please note that our website is optimized for Internet Explorer.
To download Internet Explorer from Microsoft: Internet Explorer
I recently submitted an application online and have not received any missions. Is this normal?
It’s absolutely normal. It is up to you to connect to your Lanla account using the username and password that were assigned to you, in order to choose one or more missions that interest you.
Can my parents and friends become mystery shoppers?
Yes, and we encourage it. We are constantly looking for new mystery shoppers to meet the growing needs of our clients.
Can we be accompanied when carrying out missions?
Yes actually, you can be accompanied during a mission. However, you are the one who must complete the online questionnaire and your evaluation must be based solely on your own customer experience.