Lanla is a dedicated partner committed to the success of the National Bank's Mystery Shopper Program. Its vast expertise and invaluable advice contribute to improving customer experience.»
Dominik Giasson,
Principal Director, Marketing Research and Market Intelligence – National Bank
For almost 10 years, Lanla has been an active and dynamic partner in the success of Énergie Cardio. With a unique and tailored approach, they allow us to easily understand the perceptions of our clients and thus better meet their expectations.»
Caroline Pitre,
Vice-President, Les enterprises Énergie Cardio
With their expertise in customer experience management, Lanla’s team contributes directly to the increased profitability of our franchisees!»
Donald Lizotte,
President, Le SuperClub Vidéotron, and Vice-President, Vidéotron Retail Sales
Lanla is a committed partner, competent at understanding and advising us. The Lanla team and their customized programs have quickly become an excellent investment for our company!»
Martine Paré,
Customer Contact Center Director, Les Centre dentaires Lapointe, Customer Service
Psychological analysis of the consumer / analysis of behavioral patterns in the natural environment
The psychological analysis of the consumer’s purchasing behavior takes into account the context and the manner in which the individual proceeds to decide to acquire goods and/or services. In a wider scope, it also takes into account the frequency at which these modes are used, the satisfaction or dissatisfaction that they bring, the behavior related to repeated purchasing as well as brand loyalty. Our approach therefore consists of accurately identifying the processes that lead to the customer’s decision to purchase goods or services, thus allowing you to understand the factors that influence his decision to purchase and those that trigger it.
What we will do
- Analyze your needs and establish a rigorous and effective methodological framework
- Develop valid measurement tools required for collecting data concerning the consumer’s way of thinking, acting, and reacting that would be directly accessible by outside observation
- Manage the data collection process quickly and with professionalism
- Conduct analyses on consumer psychology and behavioral patterns in the natural environment (expectations, perceptions, triggers, attractiveness, etc.)
- Present the results using a pragmatic approach
- Offer expert consulting services in marketing research, in perception analysis, and in customer experience management
Will allow you to
- Become aware of what individuals are doing, as opposed to what they say or even declare that they are doing
- Identify the factors that contribute (whether consciously or unconsciously) to triggering the act of purchasing or not purchasing in store
- Position more effectively your investment efforts
- Intensify the impact of advertising campaign deployment
- Increase your sales
