Lanla is a dedicated partner committed to the success of the National Bank's Mystery Shopper Program. Its vast expertise and invaluable advice contribute to improving customer experience.»
Dominik Giasson,
Principal Director, Marketing Research and Market Intelligence – National Bank
For almost 10 years, Lanla has been an active and dynamic partner in the success of Énergie Cardio. With a unique and tailored approach, they allow us to easily understand the perceptions of our clients and thus better meet their expectations.»
Caroline Pitre,
Vice-President, Les enterprises Énergie Cardio
With their expertise in customer experience management, Lanla’s team contributes directly to the increased profitability of our franchisees!»
Donald Lizotte,
President, Le SuperClub Vidéotron, and Vice-President, Vidéotron Retail Sales
Lanla is a committed partner, competent at understanding and advising us. The Lanla team and their customized programs have quickly become an excellent investment for our company!»
Martine Paré,
Customer Contact Center Director, Les Centre dentaires Lapointe, Customer Service
Qualitative Data Analysis Service
Qualitative research is a combination of investigation techniques used extensively in the business world (e.g., investigations, surveys, etc.). Among other things, it offers insight into the behavior and perceptions of people; and the possibility to study their opinions on a particular subject in more depth than with a strictly quantitative survey. It yields ideas and hypotheses that can contribute to our understanding of how the target population perceives a certain question and then define or pinpoint the strategic options and actions related to this question. However, even in this day and age, most companies are still unable to overcome the many obstacles pertaining to the analysis of qualitative data. Unfortunately, despite containing a wealth of information, it is rarely processed and analyzed due to the heavy workload involved. Lanla has therefore developed a high level of expertise in the analysis of qualitative data, either by automated or non-automated processes (depending on your needs), thus enabling the “quantification” of this data.
What we will do
- Offer advice and develop a methodology tailored to your needs
- Determine the type or types of content analyses to use (e.g., manifest content analysis, latent content analysis, frequency analysis, contingency analysis, etc.)
- Get a feel for the overall sense of the qualitative data collected by doing one or more surface readings, so as to get a fresh take on the phenomenon and seek to gain a core understanding of it
- Identify the units of meaning that emerge from the qualitative data and that will represent the structure of the phenomenon being studied
- Develop the content of the units of meaning to acquire an in-depth understanding of the material (converting the units of meaning into detailed units of meaning)
- Synthesize all the findings of the detailed units of meaning with respect to the phenomenon under consideration and describe its typical structure
- Based on the results obtained, offer recommendations on the tangible actions possible
Will allow you to
- Obtain a clear and valid “quantification” of your qualitative data
- Effectively categorize all the elements of qualitative data obtained during the data collection process
- Obtain frequency charts (in percentages) giving you a clear picture of the situation (e.g., customers’ opinion)
- Recognize the “winning” actions to take toward your clients in order to maximize the effectiveness of your decision making
