Tout sur le Customer Effort Score ou Baromètre d’effort client

An excellent summary that explains the Customer Effort Score (CES).

Colorado Groupe

colorado-groupe.com

Category

Customer Effort Score

Customer experience

Measuring and Managing

Article published on

07 July 2016

An excellent summary that explains the Customer Effort Score (CES).

Do you know the “Net Promoter Score” (NPS)? What about the “Customer Effort Score” (CES)? Less known, this index is used to assess the level of effort provided by the customers in order to have their requests handled and solved. Used more and more in long term transactional relationship (ex. : purchase of a property, a claim after flood, etc.), the CES is recognised by many to be an excellent predictor of customer loyalty. Here is a summary that explain this index.

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