
Mystery Shopping ROI: Linking Restroom Cleanliness to Revenue
FROM www.maritzcx.com
When restroom cleanliness affects your customers’ experience.
Read more >
Category
Customer Effort Score
Customer experience
Measuring and Managing
Article published on
07 July 2016
Do you know the “Net Promoter Score” (NPS)? What about the “Customer Effort Score” (CES)? Less known, this index is used to assess the level of effort provided by the customers in order to have their requests handled and solved. Used more and more in long term transactional relationship (ex. : purchase of a property, a claim after flood, etc.), the CES is recognised by many to be an excellent predictor of customer loyalty. Here is a summary that explain this index.
By continuing your navigation, you accept the use of Cookies or plotters to improve and personalize your experience, achieve audience statistics, offer you products and services that are targeted and tailored to your interests and offer you features related to social networks. - Privacy Policy - Terms of Use