Comment ériger l’expérience client en véritable culture d’entreprise

Customer experience is not a cost, but an investment. This article discusses ways that companies can maintain a culture of customer satisfaction.

With the advent of social media, customer experience has never had a bigger impact on customer loyalty and the success of a business. This article explains why it is important for a company’s upper management to establish a culture of customer satisfaction by developing customer experience‑based strategies. Suggestions include making it easier for employees to do their job, making the entire staff aware of customer culture, putting greater trust in customers and interacting with them at a more personal level, and turning to technology without losing the human touch.