Is Your Organisation “Ready” to Become Customer Centric? The Customer Experience Readiness Scale

Consumer Products & Retail

August 29, 2017 / 1 min read

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Customer Experience

Is Your Organisation “Ready” to Become Customer Centric? The Customer Experience Readiness Scale

To what extent is your organization ready to implement an approach centered on customer experience? Refer to this readiness scale

How ready is your organization to implement an approach focusing on customer experience? Ian Golding provides us with a readiness scale focused on four specific readiness stages for a business implementing a customer experience culture:

  1. Acknowledging: Acknowledge that the current situation is unacceptable in terms of customer experience and that it needs to be improved.
  2. Diagnosing: Identify existing problems and accept the times and places where they occur.
  3. Take action: Agree to implement a series of actions to remedy identified problems during the diagnosis phase.
  4. Improving: Implement a customer experience improvement program so the organization can respond to changing customer needs.

What is your business’ readiness phase? Whether you are at the diagnosis, taking action, or customer experience improvement stage, don’t be shy about contacting us to set up your customer experience measurement and management program.

Source: http://customerthink.com/is-your-organisation-ready-to-become-customer-centric-the-customer-experience-readiness-scale/


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