
Mystery Shopping ROI: Linking Restroom Cleanliness to Revenue
FROM www.maritzcx.com
When restroom cleanliness affects your customers’ experience.
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Category
Client orientation
Customer experience
Strategy
Article published on
30 January 2019
As customer experience experts, over the past fifteen years, we have been helping companies of all sizes and in all sectors to attract and retain customers by offering not just a product or service, but an experience. Proclaimed by companies around the world, the need for a successful customer experience has been rooted at the deepest levels of businesses.
Indeed, in order to aim for a customer-centered corporate culture, efforts must be focused on taking care of customers right from the beginning up until the end of the relationship.
Among other things, this reality can be seen in the evolution of marketing itself, as there has been a shift from “promotional” marketing to “relationship” marketing. Jordane Feuillet presents 12 key words to identify this new commercial current. Among them, 3 terms perfectly define the symbiosis between sales and customer experience:
The key to measuring the success of relationship marketing? The measurement and management of customer experience!
Would you like to know how your relationship with your customers is doing? Contact us for more information!
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