Rethinking Retail: A New Customer Focus that Delivers Results

An article that reports an improvement in long-term profitability when placing the customer at the centre of its priorities.

Richter

www.richter.ca

Category

Customer experience

Customer service

Measuring and Managing

Article published on

17 March 2016

An article that reports an improvement in long-term profitability when placing the customer at the centre of its priorities.

The advent of social media has undoubtedly shifted the power in the hands of the consumer. Lanla supports this author who reported an improvement in long-term profitability when placing the customer at the center of its priorities (instead of Operations) through the measurement and management of the customer experience.

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