Quelle différence entre CRM et CXM ?

A clear and simple explanation of the difference between customer relationship management (CRM) and customer experience management (CXM).

Jordane Feuillet

www.custup.com

Category

Customer experience

Measuring and Managing

Article published on

12 June 2017

A clear and simple explanation of the difference between customer relationship management (CRM) and customer experience management (CXM).

Are you using a customer relationship management system (commonly referred to as a CRM)? Great! However, in a world where companies are increasingly customer‑focused, it would be a mistake to think that’s all you need to manage the customer experience. But what exactly is the difference between customer relationship management (CRM) and customer experience management (CXM)? Offering a view shared by Lanla, the author of this article provides a simple explanation of the difference between these two concepts.

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