Lanla and Mila join forces to improve the customer experience through deep learning

Publié le 29 November 2018


Lanla and Mila join forces to improve the customer experience through deep learning

Mont-Saint-Hilaire, November 29, 2018 – A new partnership between Lanla and Mila, the Quebec Artificial Intelligence Institute, will examine the science behind a deep-learning initiative aimed at enhancing the artificial intelligence (AI) that drives Wizper, a mobile app backed by Lanla’s 15 years of customer experience expertise.

Two postdoctoral students from Mila who specialize in AI work with Lanla’s team to map out the scientific foundations of the project, which will be carried out in collaboration with IVADO. They will also help Lanla weigh the potential of using its structured and unstructured databases.

“The transfer of technology between Mila and Lanla will propel the advancement of artificial intelligence in the field of customer experience while also giving the students a chance to apply their academic knowledge to a real-world corporate project.” – Christian Watier, President and CSO of Lanla

“The partnership between Mila and Lanla will strengthen the culture of cooperation between the academic and business spheres within the AI sector. We’re proud to contribute our expertise to an innovative, made-in-Quebec venture in the field of customer experience.” – Joumana Ghosn, Director of Technology Transfer at Mila

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About Lanla

Founded in 2002, Lanla is a marketing research firm that specializes in measuring and managing the customer experience. Its team of experts and avant‑garde methods have become vital assets to Quebec’s leading businesses. Whether to revise a company’s strategy, update service standards, or develop a business culture centred on the customer experience; to determine, understand, and meet customer needs and expectations; to measure the behaviour of customers in their natural environment (in a store, for instance); or to measure the economic impact of decisions, Lanla is an invaluable ally for any business looking to take its customer experience to new heights.

About Wizper

Launched in 2016, Wizper is a digital advice management mobile app driven by a customer experience–focused AI technology. Tailor-made for managers, the platform—a product of Lanla’s 15 years of expertise—analyzes and interprets satisfaction surveys, online reviews, and social media posts to offer detailed and actionable advice so that managers can improve their customers’ experience.

About Mila

Founded in 2017 by Professor Yoshua Bengio of the University of Montreal, Mila rallies researchers specializing in the field of deep learning. Recognized globally for its significant contributions to the field of deep learning, Mila has distinguished itself in the areas of language modelling, machine translation, object recognition, and generative models. Mila is the result of a partnership between the University of Montreal, McGill University, the Montreal Polytechnic School, and HEC Montréal.


Mila contact
Vincent Martineau
Head of Communications and Media Relations

Lanla media contact
Christian Watier
President and Chief Science Officer
866-333-5265, ext. 222

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