Lanla Partners with IVADO

Publié le 08 November 2018


Lanla Partners with IVADO

Mont-Saint-Hilaire, November 8, 2018 – Lanla, Quebec leader in supporting businesses in the measurement and management of the customer experience, becomes a member of the Institute for Data Valorization (IVADO), whose aim is to bring together industry professionals and academic researchers to develop cutting-edge expertise in data science, operational research and artificial intelligence.

“Lanla and IVADO’s collaboration will contribute to the progress of academic and practical knowledge regarding the use of artificial intelligence in the field of customer experience while supporting the development of the Wizper application.” – Christian Watier, President and CSO of Lanla.

“The addition of Lanla as a member of IVADO consolidates our expertise in data science toward the improvement of business performance and customer service. The partnership provides the opportunity to lead promising deep learning and natural language processing projects and train new generations of data scientists. We are very pleased to welcome our new member.” – Gilles Savard, CEO of IVADO.

This partnership is part of a process of innovation in artificial intelligence focused on customer experience management, particularly in the retail sector, with the following objectives and challenges:

  • To provide IVADO-affiliated students with a corporate experimentation environment to put into practice their academic learning related to data science and deep learning.
  • Operate, through deep learning, unstructured databases that exceed human capacities of analysis and synthesis while correctly interpreting the nuances, tones and other linguistic irregularities (irony, text language, expressions, etc.)
  • Systematize Lanla’s 15 years expertise to generate, thanks to artificial intelligence, in-depth strategic and operational recommendations to enable companies to differentiate themselves by offering a superior customer experience in their respective markets.

Lanla distinguishes itself thanks to a multidisciplinary team that brings together experienced and dynamic professionals, specialists in complementary fields of expertise, and we are proud to join the community of IVADO members.

For more information on job opportunities, please email or view available positions at

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About Lanla

Founded in 2002, Lanla is a marketing research firm specializing in measuring and managing the customer experience. Its team of experts and avant-garde methods have become vital to Quebec companies and executives seeking to reposition their customer experience. Whether to revise a company’s strategy, update service standards, develop a business culture centred on the customer experience, or to determine, understand and meet customer needs and expectations, measure the behaviour of customers in their natural environment (in a store for instance), or measure the economic impact of decisions, Lanla’s team of specialists is unmatched in supporting companies achieve excellence in customer experience.


The Institute for data valorization (IVADO) is a joint initiative of HEC Montréal, Polytechnique Montréal and Université de Montréal that brings together nearly 100 industrial, academic and government partners. With over 1 000 member researchers, IVADO is a multidisciplinary centre of advanced expertise in statistics, artificial intelligence and operations research.

IVADO’s mission is to 1) contribute to the development of an economic sector in big data processing for decision making; 2) create privileged partnerships between industry and the administrative, social and academic sectors; 3) contribute to the advancement of knowledge and train new generations of data scientists; and 4) foster exchange and knowledge sharing between experts, partners, researchers and students.

IVADO provides a framework for six research centres: Canada Excellence Research Chair in Data Science for Real-Time Decision Making, CIRRELT, CRM, GERAD, MILA and Tech3Lab.


IVADO contact
Sandra Estrela
Member Services Coordinator

Lanla Media Contact
Christian Watier
President & Chief Science Officer
866-333-5265 ext. 222

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